Your Venture's Unfair Advantage

1.) Logistical Systems

• Valuable = This is crucial to the company to ensure all boxes are delivered in a timely fashion
• Rare = A lot of companies struggle with cheap and quick delivery
• Inimitable = This is hard to copy by companies that are not very big and are only shipping some orders
• Non-Substitutable = There is no way around shipping, the best way to do this is through great relationships and connections with shipping companies

2.) Resilient Founders

• The people behind the company are how it stays alive
• There is only one me and one of my cofounders
• Other companies cannot copy our mindsets
• Other people cannot bring to the table what we can bring

3.) Social Capital

• Connections with other entrepreneurs are crucial
• Not too many people have the same level of connections that we have
• We both already work for a startup doing sales so we know the culture of what startups go through
• Can be replaced by other mentors but we have a good starting point and it can continue to improve

4.) Financial Capital

• We have some degree of financial capital and are not in debt
• It is common for most Americans to be in debt and not have money to invest in starting a business
• Can be imitated
• Other resources can replace money like offering companies to advertise for free on our social media page which has 5000 followers

5.) Entrepreneurial Knowledge

• My business partner and I have both read several books on entrepreneurship
• Not many people take the time to learn about entrepreneurship from other entrepreneur's successes and failures
• People can learn the same information but may not apply it the same way
• This knowledge cannot be replaced magically

6.) Understanding of Social Media

• We know the importance of social media like FB and IG and have experience building an IG account to 35k followers in 5 months
• This is rare because people don't usually take the time to understand the power of social media and the value it brings by being able to have a free source of marketing for your own company and can leverage to other companies
• This knowledge cannot be learned without trying it out in the first place
• There is no substitute for social media right now and it continues to grow

7.) Support System

• We have told very few people of our venture but those that know are in full support, as well as our parents have assured us they support entrepreneurial endeavors we want to pursue
• This is rare because not many parents and friends are fully supportive of entrepreneurial risks like this
• People don't usually look to start organizations while they're focusing on college because their peers are not supportive
• Without the support system, there would be no motivation to continue forward

8.) Location

• Being located in America, and especially near big cities in Florida, is an entrepreneurial blessing
• This is rare on a worldly level because not everyone has the chance to pursue their own business
• Some people cannot change where they live
• Other locations in the USA can provide similar benefits

9.) Relationship with Cofounder

• I have known my cofounder since 7th grade
• Not often is one of your lifelong best friends also interested in the same entrepreneurial venture
• People cannot always choose to have great relationships with those they work within their companies
• I could not replace my cofounder because he makes working on the project enjoyable

10.) Curiosity and Interest

• We are so interested in business to consumer models, e-commerce, digital marketing, and dogs that we want to work on the project more and more
• This is rare because some people want to start a business not because they're interested but instead because they just want to make money
• You cannot fake interest for a long period of time
• Nothing can replace this internal drive

***The top resource is "Relationship with Cofounder"***

Companies cannot survive if the founders are not fully committed to the ideas. My best friend is working on this project with me and that is rare for a lot of companies and often time owners that work together eventually face conflicts of interest but my cofounder and I know each other as well as we know ourselves