Idea Napkin #2

What's New about this Napkin?

This idea napkin is to be based off my initial idea napkin posted to my blog called "The Idea Napkin". This new idea napkin is supposed to be updated according to the feedback I received on my initial idea napkin, however, all the feedback I receivd was positive and was agreed with what I said on the napkin. For this napkin, I will summarize my answers from last time and include changes I believe are necessary and have changed based on feedback and knowledge learned from other assignments since the first napkin.

"You"

I am still a 19 year old white male, attend the University of Florida, am a sophomore, study finance, grew up in Atlanta and Tampa, parents moved to Switzerland, will be interning in ATL this summer for GE Power doing corporate finance, and love fitness.

I aspire to operate my own business, and with this idea, similar to any business I start in the future, I believe can play a massive role in my life.

"What are you offering to customers?"

This is still very similar to the last napkin. We are offering: tangible dog gifts, surprise experiences, time savings, and assurance.

The only difference is now I understand that it is most effective to only offer items necessary for dogs so that every item in the subscription box provides value.

"Who are you offering it to?"

I still believe this service is for almost every dog owner, with the exception of some that are very poor, because of the value the service can provide.

"Why do they care?"

Convience, value, and a surprise experience. None of these are offered in traditional retail environments for dog items so this service provides a whole new, and better, way to care for your dog.

"What are your core competencies?"

Our commitment to helping as many dogs as possible. That means giving dogs a better life by exposing them to the best items. This can affect any dog, even if the owner comes from high wealth or if the dog is in a shelter.

In addition, we are aimed at an audience that is not currently attacked by current competition, that is the market of the average dog owner and not the dog pamperer.

"Do these elements all fit together?"

I still believe these elements all fit together. As I re-read the past napkin and wrote this one, I still believe in the service.

"Feedback Memo"

The most important thing I could apply from my previous's napkins feedback was that I was able to tie who I was to the idea I had. I think it is important to show your own values and beliefs in what you are working on so I was able to use that in this napkin to still show that I believe the service is a great idea. The most important thing now would be actually applying all the theory I have been working with.