My prototypical customer is the average dog owner. Current dog subscription companies are focused on targeting the pet pamperers, but my company is aimed at providing value to the everyday dog owner. Because of this, it is hard to imagine a prototypical customer. I believe the customer would be a working class American. I think it would be someone that loves having a dog but doesn't have the time to spend every week in a retail store looking for toys. I see the consumer of my product being between 18 and 60. This age range is because younger people are getting dogs and only ranges to 60 because it is a solely online business and most people older than 60 are not as in touch with the internet and seem to prefer retail. In addition, I see the customer being middle class because they are the type to have dogs but not the time to completely pamper them or afford more expensive services.
Ben,
ReplyDeleteI think if there was a way to allow older people be able to register for your company you could make a lot more business. With some dog owners being old, they would not have to leave their house to get the proper treatment for them. Obviously older people tend to not be there as much with technology compared to the younger generation but I think it is something you should consider looking into.
Hey Ben,
ReplyDeleteI was wondering if by taking on such a wide segment you thought about if you would market differently to parents, demographics, or income level.
I think that it is extremely important to narrow down your age range for your segment! Although, I do agree with the fact that all dog owners can look into purchasing your product, I believe if you find the age group that is price insensitive towards your product, then you will be more inclined to narrow your market towards their wants and needs and will most likely do very well in that space. And yes I am an Econ major.
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